Know Your Social Network Before You Share

Owning your material online seems like a given. After all, it is your content to share and distribute as you want. The problem is once you put anything out there, you give up a significant amount of control. You have…

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Posted: May 8, 2014
Tags: social equity, social marketing
Author: Craig Coffman

Keep Fresh with New Voices from Your Social Sphere

Sometimes you need a different perspective. This could be anything from a new design, wording on a branding piece or even just a new way to discover potential clients. At the same time, our world is getting ever more connected…

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Posted: April 24, 2014
Tags: social marketing
Author: Craig Coffman

Do Not Auto Populate Social Media Outlets

Do Not Auto-Populate Your Social Media Channels

You are a busy professional. It is hard to find time to carve out, but you know you need to be active on social media. Someone tells you a tip to save time: Let one network push the content to…

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Posted: March 20, 2014
Tags: social marketing, social media
Comments: 2
Author: Craig Coffman

Influentials and Marketing (or They Walk Amongst Us)

Many things we do have become habitual, but how do you incorporate new experiences into your life? With so many options presenting themselves, we need to have a filter of some sort to thin the herd. How do you know…

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Posted: August 27, 2012
Tags: influentials, social equity, social marketing
Comments: 1
Author: Craig Coffman

Thanks for the Kind Words

I just found out I was mentioned after getting into a <ahem>discussion</ahem> in the comments section of the post entitled “Marketing’s New Fundamentalists” on The Ad Contrarian. As an interesting point, before going on, I revisited the site to obtain…

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Posted: August 21, 2012
Tags: influentials, social marketing
Comments: 0
Author: Craig Coffman

Social Marketing and the Copywriter 2.0

The wilds of Social Media are evolving again. This time, the tools are expanding in a way which should also include some future proofing. This new tool set is not a fly-by-night hot buzzword technology. It is, instead, the very…

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Posted: August 13, 2012
Tags: copywriter 2.0, social marketing, social media
Comments: 0
Author: Craig Coffman

Social Marketing: The Evolution of Social Media

Companies: Stop treating social networks as interesting bobbles. The shine is wearing off and the gritty underbelly of usefulness is apparent. The metamorphosis is nearly complete and you need to be ready for it. It is no longer social media.…

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Posted: August 9, 2012
Tags: social marketing, social media
Comments: 1
Author: Craig Coffman